EURO-iTV: ‘SPAM the musical’ playing with the commercial world

EuroITV2009 is a forum for professionals not only from Europe, but from all over the world who are interested in, work with and do research on all aspects of interactive television. This annual conference featured academic as well as practitioner’s work on different aspects of interactive television, e.g. IPTV, mobile TV, digital content production, entertainment computing, usability and user experience evaluation, changes in technical requirements and infrastructure, future technologies.

 The festival invited us to be part of the ‘art exhibition’. And we outsourced a representative to go there. What did we learn from that? Belgium is waffle heaven.

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